Food Menu App | UI/UX Design
Project Overview
Role: Research, Branding, UI/UX designer
Tools: Adobe InDesign, Illustrator, Figma, Midjourney
Date: Spring 2023
How can we integrate AR technology to enhance and elevate everyday food experiences?
Pleek is a food menu app that integrates AR technology, designed to provide users with a unique and personalized dining experience. As the designer of the app, I was responsible for creating a brand identity that conveys a friendly, welcoming, and warm feeling to the users. This included designing the logo and selecting typefaces that fit the brand's personality.

The UI/UX of the app was also a significant focus of the project. I designed the user interface to be intuitive and user-friendly, ensuring that users can easily navigate the app and find the information they need. The app's color scheme was chosen to complement the brand's personality and make it visually appealing.

AR technology is integrated into the app to enable users to visualize the menu items in a more interactive and engaging way. With the app, users can scan the menu items to see them in 3D and get a better understanding of how the food will look when served.
Feb 2023— ongoing
Pleek's branding incorporates warm tones of green, yellow, and red to create a welcoming and inviting atmosphere for users. The green color represents the app's commitment to being environmentally friendly and connecting with nature. The use of yellow is intended to stimulate the appetite, making users feel hungry and excited about exploring the app's menu. The addition of red adds a layer of passion and emotion, creating a sense of excitement and anticipation for users.

Pleek's use of the Omnes typeface reflects the app's modern and welcoming aesthetic. The humanist sans-serif typeface with rounded edges creates a friendly and approachable feel that aligns with the app's core values and mission. It is a versatile choice for the "Pleek" logo, conveying a sense of innovation and user-friendliness. The overall visual identity is distinctive and cohesive, reflecting the app's commitment to providing a unique and personalized dining experience.
Pleek provides users with a comprehensive experience by offering features such as restaurant discovery, detailed reviews from other users, and the ability to order food online. However, what sets Pleek apart is its innovative use of AR technology, which creates a unique and immersive menu experience.

Users can view the menu in two ways: through the traditional text-based menu or the AR menu. When users activate the AR menu, they can explore the menu items in 3D, giving them a more realistic and visually appealing representation of the food. As users click on each item, a 3D view of the dish appears, providing a fun and interactive way to explore the menu.
UI/UX & Prototypying