Only Oreos

Project Overview
Role: Visual director, photographer, photo editor
Tools: Nikon Z9, Lightroom, Photoshop
Date: Fall 2022
This project was completed in under 48 hours during the Alexia Fall Workshop in 2022. The "Only Oreo" ad campaign I created received the Evolution Award during the workshop, as well as a Silver award in Graphis New Talent 2023.
See awards.
As a graphic designer, I've always been interested in photography, but I didn't have many chances to practice. That's why I jumped at the opportunity to attend the annual Alexia Fall Workshop at Newhouse, where professional coaches and students gather to improve their photography skills. The workshop was a whirlwind of activity - in just 48 hours, I brainstormed ideas, created artboards, set up photo shoots, and edited the photos.

For a year, I'd been dreaming of creating an Oreo campaign using photos and videos, but my limited photography skills were holding me back. That all changed at the workshop, where I had the chance to work alongside industry professionals and learn from their expertise. Those 48 hours were a dream come true for me - I was able to bring my Oreo campaign to life, and I'll always be grateful for the experience.
Fall 2022