During our brainstorming sessions with Emily, we envisioned Infodemic's design ranging from old typewriters to modern holographic technology, reflecting the evolution of information access from traditional to digital means. While technology-related colors tend to be blue and purple, we consciously avoided those colors as we wanted to reflect the growing prevalence of misinformation in today's society. We felt an urgency to convey the importance of the project, which is why we ultimately decided on a vibrant red to symbolize the urgency of the issue at hand.
The choice of Citrus Gothic as the typeface for the Infodemic project was deliberate and purposeful. Its bold and modern sans-serif design, featuring clean lines and geometric shapes, makes it easy to read and visually appealing. Its versatility also allows for use in both headlines and body text, ensuring a consistent and professional look throughout the project. Additionally, the font's bold appearance effectively conveys the project's urgency and mission to raise awareness about the impact of misinformation.